Entrepreneurs! Public Speaking is Your Best Marketing and Public Relations Tool

As an entrepreneur, I have invested a ton of money in marketing and public relations. From the must-have materials such as brochures and business cards, to the website, blog and e-zine, to those overblown marketing training programs that promise an endless parade of clients and customers.

But the most efficient, cost-effective, comprehensive, creative and reliable tool I have ever found is public speaking. In one short 20 to 40 minute segment of time, you can attract more clients, initiate more sales and create more business opportunities than three months worth of direct mail, networking and press release submission.

Here’s 7 reasons why public speaking beats out every other marketing and public relations tool:

1. You Are the Expert

I don’t know why but if you are speaking in front of a group, everyone assumes you are an expert. Even if you screw up, trip over your words, it doesn’t matter. If you are willing to stand up and speak while giving people useful information, you will become known as the expert in your field.

2. 100 New Relationships

If you attend a networking event, you may make two or three contacts with potential clients. But if you are the one speaking at that event, you establish a relationship with hundreds of potential customers. Everyone in your audience now knows who you are and what you offer, and it is this familiarity that makes it easy for them to contact you and for you to contact them.

3. Immediate Trust

When you speak to a group, you can establish an immediate relationship of trust and credibility with an entire audience, and that trust results in people wanting to do business with you. That trust is created when you speak with openness, honesty and authenticity.

4. Perfect Excuse for a Second Date

Your speech is your “first date” with your audience. Now, ask them for a second date! In other words, after your speech, you have the prefect reason to contact each member of your audience and offer them an opportunity to do business or engage with you in some way.

5. Make Money Now!

There are entrepreneurs who do nothing but speak to groups and sell products and services at the back of the room. You can do that, too. Bring your products and offer them at a “one-day only” discount to attendees. If you don’t have a product, offer a service or training for a special price if they register today.

6. Tell the Media

Giving a speech is a great way to attract media attention and get your name in print. Send press releases to local newspapers and even internet press services. Just be sure that your press release emphasizes the benefit your speech provides rather than how great your business is.

7. Leverage That Speech

If you tape your speech you can use it over and over in any number of ways. Create a CD that you can either give to potential clients or sell for a small fee. If you record a video of your speech you can post a clip of it on your website. Use the material of your speech to create while papers and articles. Whatever you do, let that speech work for you beyond that one-time live performance.

So, call up your local community service or professional group and ask to speak at their next meeting. You will find that no other marketing tool can match the power of public speaking.