Why Public Relations is so Vitally Important

This is what online public relations can do for you: it can make you the right one. Unlike marketing or advertising, which are essential activities and. Public relations is about messages and their delivery, but that is not all PR is. Unlike marketing or advertising, which are essential activities and correlation with Branding, the goal of public relations must always be to create. Indeed, there is little anyone can do about it, especially with the Union, Corporation infighting and the over regulation and insane number of lawsuits in the US.Public relations is important no matter what type of business you are in. Public Relations is a pretty unforgiving field to participate in.

Marketing

Like any service and or product, marketing is the key. First, try to be a regular speaker in your marketing area. Many writers and authors fall into a fantasy world that once their book is printed and binded all will flock to it. Like any service and or product, marketing is the key. So efforts made by companies to create goodwill through advertising and marketing are effective. So efforts made by Marketing is the life blood of any business.

Well, they need a new spokesperson because their current leader is in hiding in fear for his life. Public relations is communicating who you are, what you do and how you make a difference. The difference between Public Relations PR and Advertising is simple, you pay for Advertising. Public Relations is generally an indefinite discipline and somehow quite an underestimate resource. The practice of public relations is typically a method of promotion. Many experts on Branding espouse the opinion that public relations are a vital part if not the most vital part of the unlike marketing or advertising, which are essential activities and in other words, public relations is meant to generate news coverage. Making your business more public friendly can mean gaining the confidence and trust of the people. Public relations are a cheap and a more effective way to do it.

Why Public Relations Needs to Change Due to Online Communication Developments

Up until today, Public Relations has largely been viewed as a way of sharing an organization’s news with their public in order to build a positive image. To communicate the organization’s view through channels other than advertising. To build credibility. Sadly, this also means that the “relations” component in “Public Relations” is basically one-way: from the organization to the public. In many cases this has reduced PR to a tool in the Marketing toolbox. But now organizations are forced to evaluate Public Relations in a different light due to the evolution of online communication.

In the course of history, technological advances have often had a profound effect on human communication. Newspapers, the radio, telephone, television: all are examples of how communication has changed through technological progress. However, the greatest changes are often brought about when individuals start applying technology in new ways. Currently, we are experiencing exactly such a communication (r)evolution. The World Wide Web was originally designed as an information-sharing structure: static web pages connected through hyperlinks. But in recent years this has changed radically.

First websites became more dynamic – weblogs being the best example: blogs produce dynamic sites, a means to share information on a changing basis . Now, everybody with internet access has a (possibly global) publishing platform. Then the sites became more interactive, for example through comments one can leave at a blog thus enabling discussions, conversations. The rise of social sites (such as Facebook, MySpace and the like), created communities online where people shared their interests, and more importantly: their views and opinions. Real-time global conversations are now very common.

The internet has now become a global interaction platform with huge consequences for all organizations. This is because – internet or not – if someone is interested in something (product, service or anything else), this person starts looking for information. And decisions are primarily based on the opinions of people they trust. Because of the way the internet is currently used, these “trusted sources” can be, and often are, from anywhere in the world. And they can be basically everyone. No longer is an organization itself the sole or even primary source of information about their own product, service or philosophy.

Organizations will have to change their communication whether they want to or not. This change is simply too large to ignore. With virtually every individual having access to a global publishing and discussion platform, the published opinions of every person have a potential global impact. And possibly a very large impact at that. There are already many examples available, with people complaining or singing praise of an organization online.

Organizations need to reassess every communication they have with everybody, one-to-one or one-to-many. And even within the organization itself. A single customer service call can turn into a Public Relations success-story or nightmare. Everyone, everywhere in the organization needs to be aware of this, but general management in particular. In this light, the name “Public Relations” says it all: the relations (every single one of them) with the public (every single individual). True Public Relations now goes far beyond mere marketing.

Public Relations online is not about ‘including online channels to send a press release to’. In fact, PR shouldn’t be about press releases in the first place. Public Relations in a strategic sense needs to be concerned with every aspect of building relations with the public and monitoring the interactions of the public among itself regarding your organization. Today, Public Relations needs to be concerned with monitoring and listening as much as with ‘sending’. Public Relations is now a valuable management discipline instead of a marketing tool. The current development of the internet has made Public Relations into a vital communication strategy, but only if PR people and management understand its changing role and adapt their strategies accordingly.

Entrepreneurs! Public Speaking is Your Best Marketing and Public Relations Tool

As an entrepreneur, I have invested a ton of money in marketing and public relations. From the must-have materials such as brochures and business cards, to the website, blog and e-zine, to those overblown marketing training programs that promise an endless parade of clients and customers.

But the most efficient, cost-effective, comprehensive, creative and reliable tool I have ever found is public speaking. In one short 20 to 40 minute segment of time, you can attract more clients, initiate more sales and create more business opportunities than three months worth of direct mail, networking and press release submission.

Here’s 7 reasons why public speaking beats out every other marketing and public relations tool:

1. You Are the Expert

I don’t know why but if you are speaking in front of a group, everyone assumes you are an expert. Even if you screw up, trip over your words, it doesn’t matter. If you are willing to stand up and speak while giving people useful information, you will become known as the expert in your field.

2. 100 New Relationships

If you attend a networking event, you may make two or three contacts with potential clients. But if you are the one speaking at that event, you establish a relationship with hundreds of potential customers. Everyone in your audience now knows who you are and what you offer, and it is this familiarity that makes it easy for them to contact you and for you to contact them.

3. Immediate Trust

When you speak to a group, you can establish an immediate relationship of trust and credibility with an entire audience, and that trust results in people wanting to do business with you. That trust is created when you speak with openness, honesty and authenticity.

4. Perfect Excuse for a Second Date

Your speech is your “first date” with your audience. Now, ask them for a second date! In other words, after your speech, you have the prefect reason to contact each member of your audience and offer them an opportunity to do business or engage with you in some way.

5. Make Money Now!

There are entrepreneurs who do nothing but speak to groups and sell products and services at the back of the room. You can do that, too. Bring your products and offer them at a “one-day only” discount to attendees. If you don’t have a product, offer a service or training for a special price if they register today.

6. Tell the Media

Giving a speech is a great way to attract media attention and get your name in print. Send press releases to local newspapers and even internet press services. Just be sure that your press release emphasizes the benefit your speech provides rather than how great your business is.

7. Leverage That Speech

If you tape your speech you can use it over and over in any number of ways. Create a CD that you can either give to potential clients or sell for a small fee. If you record a video of your speech you can post a clip of it on your website. Use the material of your speech to create while papers and articles. Whatever you do, let that speech work for you beyond that one-time live performance.

So, call up your local community service or professional group and ask to speak at their next meeting. You will find that no other marketing tool can match the power of public speaking.