A Fashion Public Relations Representative For You

Fashion is something that is ever changing and it can be difficult to keep up with current trends. If you are part of a company that sells clothes and accessories that you may want to find a Fashion Public Relations company to suit your individual needs.

Public relations is also known by the shorthand PR. When people think of it they usually think of a something going wrong that needs to be dealt with, whether it is someone bad mouthing their own products or getting involved in a controversial court case. This particular type of PR is also referred to as crisis management. However it is just one aspect of the work of a representative.

A lot of companies offering this kind of representation and you should be able to compare between the different ones on offer to see which is best for you. This is not as simple as looking at a typical product comparison as it is not always obvious who suits your particular needs. A sensible approach will help you find someone that fits the image of your company.

The size of the firm is the first thing to consider. Your budget may restrict you from getting certain firms on board. A larger company may not necessarily be better as in some cases this can mean more bureaucracy and a less personal approach. Smaller firms will not only be cheaper but also more likely to offer a more hands on style of representation. If they are new it is even more likely that they will be keen to impress.

When looking at possible representation look beyond the website and pay close attention to the case studies and media placements they produce. Does it suit the image that you are going for? Will it appeal to your target audience? The advertising for women in their early twenties will be different to men in their late twenties and so forth.

During an initial contact with a potential representative be sure to ask them how they see the brand. Do not tell them who you think the target market is, instead see how they react and whether it matches or your ideas. If their ideas are completely different to yours then it is unlikely they will be a positive match and offer the best representation.

Some firms will specialize in certain areas. For example some will be stronger at online campaigns whereas others will be better at creating print or television campaigns. If you feel your target audience are more likely to look at magazines than online then you are better off finding someone who can do better magazine adverts and focus your attention on that rather on an online campaign.

Choosing the right Fashion Public Relations representative is a personal choice. Ideally you should try to meet them in person to be able to discuss your needs and to see if they have that communication skill. A good representative should have the communication skills to be able to pitch to you in person!

How to Make Money in a Recession With the Help of Public Relations

Tough economic times are precisely the times that you want to reach out to and stay in front of your target market. They are also challenging times marketing-wise because you also need to be frugal and savvy with your marketing budget. Studies have shown that companies that stop all marketing during a recession are those that fair the poorest not only during the recession, but in the long run. So, there is your dilemma, you need to promote your company, reach your market and not overly-strain your budget.

You have a number of choices to consider from advertising and direct marketing to public relations and online marketing. All forms of promotion have their upsides, but your job is to find the marketing avenue that is the most advantageous for you and your company. During rough times consumers and clients are particularly focused on companies that they can trust. Sure cost savings is a big deciding factor, but credibility becomes more important than ever.

That is where public relations becomes such an important marketing tool. Through it, you reach your target market and gain the validation and credibility of being featured in the news. Also cost-wise, PR can be much more cost effective than a concerted advertising campaign. Both require consistency. You can’t run one ad or send out one press release and expect to really benefit from either, but going the PR route offers you a number of different avenues. You can pitch the local, regional and national media. You can develop a number of different story ideas, from a product or service-based story, to a local human interest story, to a national trend story. You can present yourself as an expert in your field. You can tailor make pitches for radio, TV and print. You have the entire media world that you can pitch your story to. Then, as you garner media placement, you can feature your media hits on your website, on your blog and on various social media sites. Touch economic times are times that call for you to be both proactive and creative. So, take a deep breath, and move forward. Study the various media outlets; see what stories they run with. Now, come up with effective story ideas that meet both the media’s needs and yours. Even in the toughest of times, one well-placed story on you and your company can make all the difference.

Copyright © Anthony Mora 2009

What Are Public Relations

The unofficial definition of Public Relations (PR) is the public maintenance of the positive image of your company, and the steps you take to add value to your brand and continuously improve your client relations. These can include donations, sponsorship, alliances, events, volunteering and other acts that are considered to be more about the benefit to the public than the increase of your sales.

Public Relations are about creating and maintaining positive relationships.

Why are Public Relations hard to define? People often confuse Public Relations with marketing. While PR is a form of marketing, it generally consists of focused attention from third-party sources that create indirect advertising or promotion of you or your company. If a newspaper does a piece about your community practices, or your commitment to a cause, that is focused attention. Your audience will pay more attention to you because it is not a direct advertising campaign crafted my your sales department. An outside source has recommended you or your services as trustworthy and valuable. Through your public practices, you’ve created human interest by being recognized for your ethical practices or charitable efforts.

Public Relations are about creating a company people want to do business with.

The public loves a great story, and good PR is creating and telling a great story in the most compelling way. The better and more positive the story, the more likely you will be accepted and the more valuable your public relations will become. The best Public Relations coverage is spontaneous, but it’s also possible to create a well-structured PR plan and follow it.

When you start your Public Relations campaign, keep in mind the marketing side of your strategy. Your story has to be appealing to your potential clients otherwise all the PR in the world won’t help you sell your products. Keep the public informed, and don’t hide anything from them. Make them feel as though they are a part of your organization, and take them seriously. They are your investors. Don’t make them regret their choice to invest in your company.

Stick to one mission, and stand by one message.

Public relations are an attempt at improvement. Whether you have decided to improve your internal functioning, customer services, brand image, or public identity, ensure that your goals are clear and attainable. Take a stand on issues that affect your audience, and make sure that your efforts are recognized. Send Press Releases and contact journalists to see if they are interested in your story.

Good PR reinforces your reputation as a company that makes good decisions, protects their customers, and gives back to the community. To maintain positive PR, protect your reputation and evaluate all of your actions carefully. Don’t participate in anything that your public may consider questionable or controversial. Evaluate the possible outcomes of your PR decisions, and make sure they align with your mission and preferred public image.

Public Relations are a valuable investment. A commitment to invest your time and resources to create a positive experience for your customers will solidify your relationships, and provide unmeasured benefits for you both.